Practical Tips to Optimize Homepage of eCommerce Website

By 2020, the epidemic would have driven people to switch from making offline to online transactions. The eCommerce sector will keep rising in the future years as people refrain from making in-store purchases. Between 2019 and 2024, eCommerce is expected to increase at an annual rate of 11%. Experts at digital marketing Virginia Beach firms believe that focusing on the optimization of an eCommerce website is a sure shot way to attract more customers.


However, as more customers turn to eCommerce, the corporate rivalry has become fierce. The homepage is where you need to stand out from the rest and attract a visitor’s focus within seconds of their arrival at your website. You must ensure that your site attracts and converts visitors.

How do you know what will appeal to and convert your target demographic? Experimentation is the key. To make your homepage the greatest version of itself, you may run A/B tests on the copy, functionality, layout, forms, and calls-to-action.

Why should you concentrate on improving your homepage?

Someone can create a judgment about your site in about 10 seconds. They’ll decide whether to linger and explore further or depart in that short time. Websites are quickly appraised, so establishing a solid first impression is critical.

In addition, your eCommerce homepage impacts all parts of your marketing plan, including website traffic, search engine rankings, conversions, and sales figures.

Steps to make your online store’s homepage more optimized

Let’s look at eight stages to creating a conversion-friendly homepage.

1. Use a homepage SEO strategy.

Focusing on your homepage can help you kickstart your Seo strategies. You desire your homepage to be a search engine and user-friendly.

When someone visits your website, they should be ready to discover who you are, why they should purchase from you, what you offer, and where they can locate the items all in one glance.

When a search engine crawler lands on your site, even if it’s any Virginia Beach IT company’s site, it needs to learn about your company, its goods, and its location.

2. Include the most important calls to action.

People desire — and sometimes demand — directions. Use calls to action to direct visitors toward the next step. Appropriate CTAs may help your website’s navigation and conversions.

Which CTAs are best for your intended audience? You may use A/B testing to help you limit your options. CTAs such as “Request a Demo,” “Free Trial,” “Know More,” and “Buy Now” are common.

Verbs that motivate visitors to take action should frequently appear in CTAs. While keeping everything simple is a good rule of thumb, you may do a split test to see which outperforms by adding and removing words.

3. Include your contact details.

Users are becoming more conscious of phishing efforts and fake websites; therefore, they are looking for strange websites and retailers. Showing your contact information is one way to reassure visitors.

If a company’s website lacks contact information or a phone number, 44% of visitors will abandon it. Putting your contact information helps to establish trust, but it may also enhance the user experience when someone wants to reach you. Because different clients prefer different ways of communication, provide as many alternatives as possible, such as social media platforms, phone numbers, and email addresses.